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Today's Performance

Deluxe Corporation

$3.1 Billion

Instant Diligence

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Company Description

Deluxe Corp. provides graphic arts design and check printing services. It provides products and services to small businesses and financial institutions. The company uses electronic marketing, a direct sales force, financial institution and telecommunication client referrals, purchased search results from online search engines, and independent distributors and dealers to provide life-cycle driven solutions to its customers. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The Small Business Services segment promotes and sells products and services to small businesses via direct response mail and internet advertising, referrals from financial institutions and telecommunications clients, Safeguard distributors, a network of local dealers, a direct sales force which focuses on major accounts, and an outbound telemarketing group. The Financial Services segment engages in products and services which are sold primarily through a direct sales force, which executes product and service supply contracts with our financial institution clients nationwide, including banks, credit unions and financial services companies. The Direct Checks segment sells products and services directly to consumers using direct marketing, including print advertising and search engine marketing and optimization strategies. The company's products and services offering comprises checks, marketing solution & other services, forms and accessories & other products. Deluxe was founded by W. R. Hotchkiss in 1915 and is headquartered in Shoreview, MN.


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