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MagicDiligence Website Re-Design

As you've probably noticed, I've re-launched an entire site re-design for MagicDiligence, one that has been in the works for most of this year. We had been using the same site design pretty much since launch, so an update was due. It also gives me the chance to improve the presentation and emphasize what the site is all about. Here are the highlights of what's changed:

New, Integrated Content Feed

The "Content" button now aggregates all MagicDiligence content into a single, date organized feed. It includes our Twitter comments (the little blue bird at the right), premium articles (red star - only visible to logged-in members), and free articles (nothing at right). Before, content was separated in two separate areas, now it is lined up and easy to see what is new.

Stock-Based Organization of Content

Every stock now has its own page at MagicDiligence. You can access it by typing in the ticker or company name into the search field at the upper right and selecting the stock from the drop-down menu, or by clicking the ticker wherever it appears in an article or list on the site. All non-financial stocks will have their Magic Formula® statistics and any site content all lined up in chronological order, in one single, attractively laid-out page. This makes it much easier to find our thoughts and updates on the particular stock(s) that interest you. Here is an example for recently-reviewed Warner Chilcott (WCRX).

Additionally, the "Stocks" button now shows the most recently updated stocks with new content from MagicDiligence, so you can quickly catch up with our latest thoughts. An updated page with a key to the color codes will be coming soon. If you click on the stock you can see how the colors map to a MagicDiligence "opinion" on the stock page itself.

Simplified Account Management

The management of accounts, including upgrading from a Guest account to a Membership, and canceling existing memberships, is now as straight-forward as possible. Just go to the "Account" link under your name in the top right of the toolbar.

Better Presentation

MagicDiligence is a Magic Formula® Investing stocks research and recommendation site. I've tried to focus the new design on the best presentation possible for finding and reading stock information. Article fonts are large, high contrast, and stretch the entire page to make reading on a PC, tablet, or even phone as pleasant as possible. Company logos spruce up the presentation. The toolbar navigation is now simple and consistent - no page is more than one click away. The search interface can be used to find specific companies (using name or ticker), or for general search. Our RSS feed has been changed from stub output to full article, allowing you to read our (free) content in its entirety in your favorite RSS reader.

Perhaps best of all, I've completely removed ads from MagicDiligence.

Nothing Left Behind

One thing that constantly disappoints me with site re-designs are important features that I use get removed or reworked in a way that they are no longer useful. All effort was made to include *all* features of the "old" MagicDiligence into the site re-design, and improve them if possible.

As a result, all of the tools return with simplified, prettier presentations. All of our past articles are available, and all of our legacy URLs still lead to the same content.

If there is something you believe that I missed, please feel free to contact me!

Summing It Up

I hope you like the re-designed MagicDiligence web site, and that it makes your experience on my site both more enjoyable and useful. As always, feel free to drop me a line at and give me your feedback or suggestions.

All the best,

Steve Alexander, Editor of MagicDiligence

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Joel Greenblatt and are not associated in any way with this website. Neither Mr. Greenblatt or endorse this website's investment opinions, strategy, or products. Investment recommendations on this website are not chosen by Mr. Greenblatt, nor are they based on Mr. Greenblatt's proprietary investment model, and are not chosen by Magic Formula® is a registered trademark of, which has no connection to this website. The information on this website is for informational purposes only and solely represents the views and opinions of the author. No warranty is provided or implied as to the accuracy, completeness, or timeliness of this information. This information may not be construed as investment advice of any kind, nor can it be relied upon as the basis for stock trades. DON'T RELY SOLELY ON THIS WEBSITE'S INFORMATION OR STATISTICS! Please do your own research before buying. Alexander Online Properties LLC, the proprietor of this website, is not responsible in any way for losses or damages resulting from the use of this information. Alexander Online Properties LLC is not a registered investment advisor. All logos are trademarked properties of their respective companies.

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Posted by jhhurley on 2012-11-12 18:42:23

Great site, looks way better. Only issue I've noticed so far: it seems to log me out pretty quickly (within an hour or so), instead of me being able to remain logged in for a few days straight.

Posted by Steve on 2012-11-13 08:47:25

Thanks for the note. I've noticed that too. Will have to look into it.

Posted by jharris on 2012-11-13 13:56:50


It looks okay on Firefox and IE, but Chrome running Adblock Plus it looks really goofy. Just thought I woould let you know.

Posted by Steve on 2012-11-13 14:02:44

Thanks guys. Chrome is probably caching the CSS from the old site. Try holding down shift and reloading the page. That should fix it!

Posted by gtdegamo on 2012-11-14 11:51:28

Site looks great, but you know, to me, it could be the most hideous layout, it's the analysis that's pretty. :)

Anyways, when listing the picks, it would be nice to have a few additional columns, date of recommendation, buy in price, and target sell price, and current price (either opening, closing, or yesterday's price... just some reference.)

Plus, please give more space to comment text book. Right now, my comment text box is large enough to hold about 8 words. I hope this looks okay. Because I can't tell!

Anyways, keep up the great work.

Posted by Steve on 2012-11-14 13:35:48

Thanks for the comment! Try the Top Buys->Picks and Performance page. This lists all the picks with date of rec, buy price, target sell price, current price, Piotroski score, etc. Better than the "Stocks" page for those things!

Can certainly increase the comment space. I did a check when I designed it and something like 85% of all comments were less than 50 words, so it ended up like this.

Thanks again for the feedback, I appreciate it!

Posted by jhhurley on 2012-11-15 06:56:32

Steve, the site continues to log me out very quickly, within 15 minutes, which can be frustrating. The old site would allow you to remain logged in for days. Also, the 'remember me' button doesn't remember me and i need to keep re-entering my login info. otherwise, it everything seems to be an improvement.

Posted by Steve on 2012-11-15 09:34:26

Yes, continuing to look at the log out question. Looks like it is 30 minutes right now, I agree it needs to be much longer. Should have it figured out soon.

Posted by Steve on 2012-11-15 11:24:54

Okay, I think the login should be fixed to be 24 hours now. Please let me know if you still have problems!

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