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First, I want to thank all of the readers and subscribers to this blog. I wasn't sure what to expect when it started, and the feedback I've gotten has been nothing but positive and helpful. In turn, it's been a very rewarding and enjoyable experience putting my research and opinions out for all to consider. The stock market is an unpredictable animal, and there's no guarantee of success, but this site follows the timeless wisdom of some of the most successful investing minds in history, so at least we're giving ourselves a fighting chance.

One of the most common questions I've received is "Do you plan to keep the site going for some time?" It's always been my intention to keep MagicDiligence going as long as I can. I truly enjoy stock analysis and the research I do for this site I use in my own investing activities - MagicDiligence will never recommend a stock I wouldn't buy myself. Stock analysis, however, is a very time intensive task, as many know. It requires a lot of reading, comparison, spreadsheet jockeying, and so forth. Maintaining a website can require copious amounts of time, as well.

About a month ago I decided to make a commitment to this website, but I knew changes were needed. The tool used to create MagicDiligence is not good enough to handle the amount of data and changes required on a day-to-day basis. In particular, keeping the Top Buys and Dropouts lists, as well as the stock statistics, updated was becoming a real chore as it needed to be done manually. Also, I thought to truly be useful, the stock reports themselves needed to be more categorized, have more data, and link to update posts and articles about those stocks. Lastly, I wanted a platform that could be built out in the future to include historical statistical data, valuation tools, etc.

With all this in mind, the new MagicDiligence began development. After a solid month of long, late hours and development time, the new MagicDiligence site will launch later this week (probably Thursday or Friday).

The new MagicDiligence is a two tiered website. The first section is the blog itself. This remains the same. All general articles, rejected Magic Formula stock reports, book reviews, link posts, etc. will continue to be available from MagicDiligence with no changes. The RSS feed will switch automatically, so subscribers don't need to do anything to continue to get updates. Any links to existing posts will automatically re-direct to the same post on the new site.

The second tier involves the stock research itself. A lot of work has been put into this, both technically and in the research reports. All Top Buy recommendations are now treated as a single, newsletter-style stock portfolio, with up to the minute performance tracking (including dividends), live quotes, and immediate indication of dropout status. You'll now know immediately what picks are still in the Magic Formula screen each day. The portfolio is tracked in real time against the SPYDR, an S&P 500 ETF. Also, every recommended stock will have a stock report page, which provides details for each of these categories:

• Business Summary
• Growth Strategy
• Competitive Position
• Risks
• Management
• Financial Health
• MagicDiligence Opinion

... as well as live valuation statistics and links to all articles and research updates for that stock. Each recommendation is made with a "pitch" article, in which I lay out my case for investment in the stock. All recommended stocks will be followed until they are sold with research updates as events warrant. And to structure the commitment, MagicDiligence will recommend a new Top Buy every two weeks. Rejected stock reports will be made available from the blog.

In essence, this second tier of MagicDiligence is a newsletter style stock recommendation service. This requires a commitment of time and effort, and I'm asking for support in the form of membership. A one year membership will cost significantly less than any stock picking newsletter I'm aware of, and of course there is a 30-day free trial for you to evaluate the service. To date the MagicDiligence recommendation portfolio is beating the market, and I think there are great things ahead for this time honored strategy.

For those who aren't interested in membership, the blog will continue to be completely free and updated at least once a week. Again, thanks to all MagicDiligence readers and I look forward to beating the market with you in the future!

Best Regards,

Steve Alexander
Editor, MagicDiligence

Steve owns no position in any stocks discussed in this article.

A MagicDiligence Membership gives you full access to the best stocks that Magic Formula Investing has to offer. Professional quality research, formal stock recommendations, timely updates, and exclusive investing tools are all at your fingertips, at one of the lowest prices in the entire investment world. Click here to learn more!

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